About
Creative and deadline-driven visual designer with 7+ years of experience designing and developing user-centered digital and print marketing material from initial concept to final, polished deliverable.
Experience
National Aeronautics and Space Administration (NASA) via Strategy Consulting Team
Spearhead user experience (UX) and user interface (UI) design projects to enhance the accessibility and usability of NASA's digital platforms. Conduct user research, usability testing, and analysis to inform design decisions and improve the overall user journey. Collaborate closely with cross-functional teams including engineers, scientists, and stakeholders to ensure design solutions align with project objectives and technical constraints. Develop wireframes, prototypes, and interactive mockups to visualize design concepts and iterate on user feedback.
Collaborate with content creators, editors, and subject matter experts to develop engaging and informative multimedia content that educates and inspires the public about NASA's missions and discoveries. Conceptualize and create visually compelling graphics, illustrations, and multimedia content for various NASA initiatives, including websites, mobile applications, presentations, and marketing materials. Maintain brand consistency and adhere to NASA's visual identity guidelines across all design deliverables.
Key Achievements:
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Led the redesign of NASA's flagship website, resulting in a 30% increase in user engagement and a 20% improvement in user satisfaction ratings.
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Developed innovative data visualization techniques to communicate complex scientific data in a visually intuitive manner, receiving praise from both internal stakeholders and external audiences.
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Implemented a content management strategy that improved content discoverability and accessibility, leading to a 25% reduction in bounce rate and a 15% increase in page views.
Strategy Consulting Team
Supports the visual media and communication needs of clients. Design for cross-channel experiences. Defines requirements, visualize, draft, and create graphics to include wireframes, illustrations, infographics, logos, layouts, web design, photos, and creating content and digital communications. Creates compelling social media, web communications, and print communication strategies, campaigns, and content. Supports internal communication requirements as assigned.
Develops and execute strategic messaging programs. Provides brand and product design strategies, for both internal and external audience groups. Serves as member of a project team performing consulting engagements for clients. Facilitates or support meetings, focus groups, or workshops.
Gap Solutions
Designer on contract with the U.S. Army's Resilience Directorate (ARD) and the U.S. Food and Drug Administration (FDA). Create and design various print and digital graphics for day-to-day projects and monthly/yearly campaigns. Design sponsorship ads to be displayed at 57 military installations with various size and dimension requirements. Manage content objectives and project timelines.
Create, develop, and edit design solutions. If project size warrants it, present multiple design directions and plan for rounds of feedback. Produce final print and digital artwork, ensuring all creative material is optimized and provided in correct format for production. Lead brainstorming and creative sessions to generate ideas. Update and maintain an organized asset management system for photography and graphic design files. Conceptualize and generate creative and innovative designs for covers and interiors, logo creation, and other associated materials for a range of original and licensed titles across multiple formats.
Key Accomplishments:
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Website, newsletter, and social media designs contributed to winning multiple 2021 AVA Digital Awards (Platinum for website, Gold for Twitter, and honorable mention for newsletter)
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Website, newsletter, and social media designs contributed to winning multiple 2021 MARCOM Awards (Platinum for website, Gold for the newsletter, and honorable mention for Twitter)
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Awarded three Certificates of Achievement from the company president for exceptional work
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Developed two viral graphics which produced the Directorate's largest social media reach of 1.9M with 167K+ impressions
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Distribution of monthly newsletter led to a 150% increase in subscribers in 12 months
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Design sponsorship ads displayed at 57 military installations
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Led design and rebranding for FDA internal website

Clients
NASA
NBA
Xbox
Unbabel
DPRR
FDA
Outlogic
Geeklife
NNSA
Blueprint