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Unbabel
For this project I was tasked with various presentation designs to help expand their marketing reach at various marketing conventions and trade shows.
Unbabel’s platform combines the best blend of machine and human translation so you can provide a consistent multilingual customer experience, grow to new markets and build trust around the world.
Understanding Objectives
I began each project by collaborating with stakeholders to thoroughly understand the goals and target audience. Whether it was digital ads, convention graphics, or marketing materials, I ensured that the purpose and messaging were clear from the start.
Research and Inspiration
I researched industry trends, competitor visuals, and audience preferences to gather insights that would inform my designs. This step ensured that the final product aligned with both Unbabel’s brand identity and current design best practices.
Concept Development
Based on the brief and research, I brainstormed ideas and created rough sketches or wireframes to visualize potential concepts. This step allowed stakeholders to provide feedback early in the process, ensuring alignment.
Design Execution
Using tools like Adobe Creative Suite and Figma, I translated concepts into polished designs. For digital ads, I focused on creating eye-catching visuals with clear calls to action. For convention graphics, I prioritized bold, scalable designs that communicated Unbabel’s value proposition in a busy, high-traffic environment.
Iteration and Feedback
I shared drafts with the team to gather feedback, making necessary adjustments to refine the designs. I maintained an open line of communication to ensure the final product met expectations and achieved the desired impact.
Delivery and Optimization
Once designs were finalized, I ensured they were properly formatted and optimized for their respective platforms, whether digital or print. I also monitored performance metrics (when applicable) to gather insights for future projects.
