NBA Team Rebrand Project

Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.

As a basketball player and avid NBA fan, I was able to work through the lens as someone who had emotional connection. This allowed me to analyze their existing branding elements, like the deer logo and forest green color scheme, to identify which aspects resonated most with fans and which could be enhanced

Rebranding a professional sports team requires a deep understanding of the team’s legacy, fan base, and future aspirations.

Logo

For the logos I tried to retain some of the legacy branding elements while at the same time giving a more modern refresh.

Color and Identity

I took the same approach for choosing colors. Take a look back at the teams history and understanding the meaning behind the original color choices provided me a proper direction to create complimentary pallets.

Jerseys

After the first two steps it was time to make the art direction tangible. Arguably the best representation of any sports franchise is their jersey, kit, uniform, etc. So, properly applying was crucial.

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