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DPRR
I developed colors and icons that would capture the nature of the campaign as well as the overall message. I wanted the branding to provide energy and optimism while at the same time providing a sense of belonging.
DPRR materials provide an outline for public affairs officers, and stakeholders to lead their own campaigns and bring attention to these important topics and resources for their Soldiers, units, and Families.
DPRR is a U.S. Army directorate that focuses on the mental health and wellbeing of soldiers, civilians, spouses, and family.
Design Approach
I developed colors and icons that would capture the season of the campaign as well as the overall message. I wanted the branding to provide energy and optimism while at the same time providing a sense of belonging. That's why the colors range from bright to dark but aren't over-saturated. You'll notice this in the "gradient icon" in the logo.
Visual Communication
Developed impactful visual assets, such as infographics, templates, or digital content, to communicate critical messages effectively to Army personnel.
Collaboration
Partnered with military leaders, content experts, and other stakeholders to ensure designs aligned with both the strategic goals and the audience's needs.
Design Systems
Applied branding guidelines and ensured visual consistency across materials, supporting a cohesive identity for DPRR's outreach and resources.
